WORK
HELLO
Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.
Evenly Clear | How To Adult Like An Adult
Art Direction | Campaign Launch
Say goodbye to adult breakouts and stubborn dark spots! Neutrogena® introduced Evenly Clear™, their first collection clinically proven to target adult acne. Co-developed by dermatologists, these multi-tasking formulas clear skin, fade post-acne marks, and address the unique needs of adult skin all at once. We turned to actress Joey King joined by Dr. Bhanusali in the brand's launch campaign, as she injects fresh energy into the conversation around adult skin care, showing that confidence and skin health go hand in hand.
This new campaign platform is paired with elevated beauty and product visuals.
Launch Films
Beauty & Product World
BTSA look behind the scenes on set with Joey King and dermatologists for the campaign launch!
CREDITS
Agency: BBDO NY
Executive Creative Director: Alex Booker // Group Creative Director: Lizzy Ferraro // Associate Creative Director (Designer): Azusa Kobayashi // Senior Copywriter: Hallie Cain // Senior Art Director: Chesney Jensen // Designer: Min Jee (Brenda) Cho // Executive Producers: Dan Scudellari, Tara Toliver // Senior Producer: Jessica Dana // Production Company: Partizan Entertainment // Director: Ally Pankiw // Photographer (Joey King & Derms): Hugo Comte // Photographer (Beauty & Product): Kat Borchart